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Why SEO is Important for Your Business

While building your website or talking about your company’s marketing strategy, there is a good chance that SEO has been brought up. SEO is a topic that frequently comes up in the marketing space and is often daunting for companies to address due to search engines ever-changing rules. Let’s first address what is SEO, then we can dive into why it is important, and the four areas that impact your SEO.

SEO stands for Search Engine Optimization. Basically, this boils down to optimizing your company’s website to rank higher on a SERP (search engine results page). When you search for something on Google there is an algorithm that causes some results to rank higher than others…that algorithm is SEO! When you do a Google search for something how often are you venturing off the first SERP, or even scrolling down past the first three or four links? The answer is more than likely… rarely or never. This is why SEO is important to your business. The better your SEO, the higher you land on the SERP, which equates to more traffic to your website, and more customers that see your product or service. Now that we realize how important SEO is, let’s dive into the four areas that impact SEO.


In a nutshell technical SEO is how well a search engine can navigate and read your site. In IT terms, is your website Indexable and Crawlable, and is your CMS search engine friendly? A few things to consider when planning your technical SEO

    • Plan out your website structure – There are three main website structures, sequences, hierarchies, and webs. Choose the one that best suits your audience, and that makes the most sense when navigating between content.
    • Ensure that your website is Crawlable and Indexable
    • Decrease your loading time
    • Don’t forget to make your site mobile friendly
    • Fix broken pages immediately
    • Don’t duplicate content


On-Site SEO refers to optimizing the content and HTML on your site to rank higher on SERPs. A few things to consider when optimizing your On-Site SEO

    • Keywords! – Keywords are one of, if not, the most important area in relation to SEO strategy. Keywords or phrases are what customers are typing into search engines when looking for a product or service. When you are writing content for your site, you need to keep in mind the keywords or phrases you want your website to rank for. The higher you rank for a specific keyword or phrase the higher the chances of a customer reaching your site when searching for that keyword.
    • Title tags & meta descriptions – Title tags are the title of a web page, and the meta description is the one to two sentence description below the title tag giving additional info on that webpage. Your title tag & meta description are the first two things a user sees when they land on a SERP. Place an emphasis on writing captivating title tags & meta descriptions.
    • Use internal links throughout your site. Link from pages with higher traffic to pages with lower traffic to drive traffic through your journey.
    • Optimize your URLs – Make them short & keyword rich


Off-Site SEO refers to the things you do off of your webpage that affect your SERP rankings. A few things to consider when optimizing your Off-Site SEO.

    • Link Building – AKA backlinks. Backlinks are when one website links to another. Most often when a site links to another site’s content. The best way to do this is to write quality content, and to reach out to others to see if they are interested in linking your content.
    • Social Media
    • Content Marketing
    • Reviews


As they say… content is KING! We’re in the day and age where attempting to go viral is a business tactic. However, content needs to be focused, impactful, and purpose driven. Content for the sake of content isn’t always the best idea. When planning your content strategy, it is important to focus on the three areas of content.

    • Service Content – What you do
    • Credibility Content – Why someone should do business with you
    • Marketing Content – Content designed to attract and acquire customers

There is no perfect formula for the correct content mix, but it is important to keep all three areas in mind when planning out your content calendar. Additionally, you should keep in mind the social media rule of thirds. The rule of thirds breaks down how you should spend your time on social media. 1/3 of the time promoting your products or services, 1/3 of the time interacting with others, and 1/3 of the time sharing industry specific news and tips. Lastly, don’t copy what is already out there. Follow the skyscraper technique! Create content that is different or better than your competitors.

SEO has many parts, but when you have a well-thought-out SEO strategy you increase traffic to your site which leads to more potential customers seeing your product or service. We know SEO can be a daunting task and figuring out where to start can be difficult. This is why we pride ourselves in being SEO experts. If you need SEO help, reach out to us here and let’s grow together!